Thought Leadership

Analyzing Customer Behavior

Welcome to the new world of discerning customers. Armed with technology and a seemingly infinite volume of information at their fingertips, these customers are impatient, assertive and fickle.

Thought Leadership

Creating lifetime value for customers

Having a steady stream of customers is fine, but how do you ensure customer loyalty for a lifetime? Customer Lifetime Value (CLTV) measures just this. By examining customer value – not just in the present day, but over a period of around 20 years – businesses can better retain regular,...

Thought Leadership

The Power of Tech Support

The High Worth of Customer Loyalty

Businesses today have a unique challenge to contend with – a fickle customer spoilt for choice. To add to that, a multitude of channels to choose from, and an even larger number of people trying to make them offers they cannot refuse.

Thought Leadership

Voice of the Customer – is it just Vox Pop Redux or is there more to it?

Remember Vox Pop? The classic man, sorry, person-on-the-street interview that was part and parcel of all market research in the early days? The term comes from latin for voice of the people, short for vox populi, and is a method still used to get views and opinions of people.

Thought Leadership

What do customers want?

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” – Theodore Levitt

It’s a perspective change that is not very easy to make. But one that is necessary to make in today’s times. All the customer centric buzzwords, technologies and applications that the...

Thought Leadership

Customer Experience - The Focal Point of CMOs strategy in 2017

It’s official. It’s no longer just about customer experience but it is about Customer Experience – CX, in capital letters. All the revolutions in globalization of technology, economics and demographics have been leading up to this moment. The moment where the ubiquitously connected...

Thought Leadership

Corporate lessons from World Chess champions - Part 2

Click here to read part 1

Thought Leadership

Corporate lessons from World Chess champions - Part 1

Even though the game of chess is limited to 64 squares and 32 pieces, there is an apparent infiniteness within that finiteness. It is like the universe which scientifically is finite (Einstein's theory) but for most of us it appears to be infinite. Chess gives us the same variety; it...

Infra Services, Thought Leadership

Four predictions for Infrastructure Management Services in 2016

After a few years of the cloud buzz, 2015 was the year that saw the Internet of Things (IoT) taking a giant leap in the digital space. It was a year that saw a flurry of developments in how enterprises use IT infrastructure.

Infra Services, Thought Leadership

Strategic technology trends for 2016

This blog post tells us the five technological areas in which effort, money and time will be invested in 2016 by enterprises. These trends are expected to have a significant impact on enterprises and may require major investment.

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