Michael Johnson was once called the fastest man in the world. The track superstar had an unorthodox style of running with a stiff...

Welcome to the new world of discerning customers. Armed with technology and a seemingly infinite volume of information at their...

Having a steady stream of customers is fine, but how do you ensure customer loyalty for a lifetime? Customer Lifetime Value...

The High Worth of Customer Loyalty

Businesses today have a unique challenge to contend with – a fickle customer spoilt for...

Remember Vox Pop? The classic man, sorry, person-on-the-street interview that was part and parcel of all market research in the...

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” – Theodore Levitt

It’s a perspective change...

It’s official. It’s no longer just about customer experience but it is about Customer Experience – CX, in capital letters. All...

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Even though the game of chess is limited to 64 squares and 32 pieces, there is an apparent infiniteness within that finiteness....