IT service provider, differentiated pricing models, tech industry, linear pricing models, non-linear pricing models, As-a-service economy, competitive differentiation, client specific engagement

A guide to Differentiated Pricing Models for the digital Age

The tech industry has witnessed a transformation across almost every modality, and that includes pricing. It is a crucial aspect, as a decision on pricing can have a long-term implication on the company’s business viability. A pragmatic pricing model should be a win-win for both the...

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