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Social Customer Service: 3 Strategies from a Marketer

Achieving a clear line of sight into customer needs and preferences gives companies the ability to make proactive, informed...


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Tags: Marketing, Customer Experience, Guest Blog,

How human-AI partnerships are transforming the B2C marketing landscape

Re-inventing the B2C Marketing Landscape with Human-AI partnerships


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Tags: Marketing, Customer Experience, Chatbots,

Predicting Consumer Behavior in the Retail Industry

Here is a not-so-rare scenario in retail. A sales promotion campaign has run for 3 years with loads of success, but then it...


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Tags: Digital Technology, Marketing, Thought Leadership

Six Email Marketing Tips for Lead Generation

Writing emails that get responses is an incredibly valuable skill – and what makes an email likely to get a response is hard...


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Tags: Marketing

Analysing your digital reach

Numbers play a major role in an organisation; be it sales, delivery or marketing. Metrics that talk what you as an individual...


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Tags: Marketing

What's the Purpose of this Brief... Ms CMO?

The world is buzzing with new ideas. Technology is redefining the way brands interact with customers. Tapping the keyboard has...


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Tags: Marketing

How automation is slowly changing the face of creative agencies

More than 15 years ago as a junior flunkie in an ad agency, a large part of my role involved slaving off to the media...


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Tags: Marketing

CX... The secret of Sustainable Brands

As a child growing up in Delhi, "kirana" shops were the thing. One could purchase from school stationary, savories, to...


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Tags: Marketing

Are you building your Marketing team for 2020?

Its very heartening to see so many blogs being written about how Marketing is evolving and changing. And Digital has had a...


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Tags: Marketing

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