The changing landscape of digital consumption is driving new services and experiences delivered in seconds, leading to digital...
Tags: Marketing, Customer Experience, omnichannel,
Achieving a clear line of sight into customer needs and preferences gives companies the ability to make proactive, informed...
Tags: Marketing, Customer Experience, Guest Blog,
Re-inventing the B2C Marketing Landscape with Human-AI partnerships
Tags: Marketing, Customer Experience, Chatbots,
Here is a not-so-rare scenario in retail. A sales promotion campaign has run for 3 years with loads of success, but then it fails...
Writing emails that get responses is an incredibly valuable skill – and what makes an email likely to get a response is hard to...
Tags: Marketing
Numbers play a major role in an organisation; be it sales, delivery or marketing. Metrics that talk what you as an individual...
Tags: Marketing
The world is buzzing with new ideas. Technology is redefining the way brands interact with customers. Tapping the keyboard has...
Tags: Marketing
More than 15 years ago as a junior flunkie in an ad agency, a large part of my role involved slaving off to the media manager's...
Tags: Marketing
As a child growing up in Delhi, "kirana" shops were the thing. One could purchase from school stationary, savories, to sometimes...
Tags: Marketing
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