Analytics

Analytics led Customer Insights in a Connected World – your path to Big Profits from Big Data

We live in the era of Big Data and connectivity. In our ever more connected homes, humans are being taken out of the equation in a trend called home automation. Smart meters in homes can send data to utilities in order to dynamically regulate peak consumption periods, and thermostats like...

Tech Support

Knowledge Centered Support (KCS) - The Way We Solve Problems

To quote David Kay of DB Kay & Associates “KCS is not something we do in addition to solving problems. KCS is the way we solve problems.” Knowledge Centered Support (KCS) is a methodology and a set of practices and processes that focuses on knowledge as a key asset of the Support...

Tech Support

Support for the Connected Home - Differentiator for Best techsupport

One in five adult American internet users already has a device at home that connects the physical environment to the Internet - Forrester Research

Corporate Social Responsibility

Volunteering – the new Mantra to make a difference

Employee volunteering is about giving time, energy and skills-freely. Unlike many things in life there is choice involved in volunteering. Finding new interests and hobbies through volunteering can be fun, relaxing and energizing. What I like about volunteering is that it brings...

Security Services

Is any place connectivity our biggest threat?

With better networking technologies, we are now able to actually access anything anywhere. An increasing number of public areas are now Wi-Fi friendly, and in some ways, this seems like a boon. There is no reason to be out of touch, no time is wasted, and our twenty-four hours connected...

Security Services

Create a superman to protect your network and keep your intruders at bay

CISO’s and CIO’s are increasingly becoming wary of these new age threats like APT (advanced persistent threats)’s, AET (advanced evation techniques)’s, zero day advanced malware. These have the capability to deflect all kinds of defense strategies and exfilterate confidential information...

Thought Leadership

Marketing in the new world - Part II

Also read: Marketing in the new world - Part 1

Analytics

Voice of the Customer(VoC), our path to Active Insight

In our quest to providing an effective tech support environment to provide a superlative customer experience, it is vital to understand the opinions that our actual and potential customers express in new channels that are much more spontaneous and less structured than the traditional...

Thought Leadership

Through the looking glass

The digital revolution has forever changed the balance of power, putting customers in control. They confuse us with their digital choices, tease us with their online preferences and flummox us with their ability to make instant buying decisions online. In the digital age, marketing...

Corporate Social Responsibility

You cannot leave home without it

Today it’s impossible for us to leave home without our cell phones or laptops, and other electronic devices we use for communication, work, health or leisure. For habitual ‘road warriors’, it has become second nature to be on the move with a sackful of electronic gear. The days when a...

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