Analytics

Co-creating customer value through Customer eXperience Management

This is an excerpt from my recent article on applying the Art of Conversation - the listening approach, to understand and better #customerexperience

Marketing

Preparing for the new customer!

Today we are living in the world of engagement. CMOs need to throw away their MBA text books and concepts and adopt new marketing techniques to suit the “new age customer”. The other up CMOs sleeve is - they required to establish a brand that’s resilient to the changing times and create...

Marketing

Customer Experience: The Science of the Art

Many centuries ago in Southern India, a classical art form was taking root that would be characterized by its dramatic makeup, vibrant costume and extremely mathematical percussion beat and tempo. That art form as we know it now is called Kathakali. What could this art form possibly have...

Marketing

How technology powers brand equity...

Today we hear a lot of terms like customer quotient, customer experience, brand recall etc. What does this really mean? After all, at one point in our lives we are also consumers at one stage. How can we relate to this?

Cloud Services

Enterprise apps to aws cloud migration - Standardize your software state

More and more CIOs and enterprise IT managers are under pressure to get some portions of their IT landscape onto public clouds, notably through AWS cloud migration. Typically, the first step in their journey is an assessment of the existing app landscape, and to segment and classify apps...

Corporate Social Responsibility

Up with the count

"TIGER, tiger, burning bright In the forests of the night, What immortal hand or eye Could frame thy fearful symmetry?"

Marketing

All hail the connected customer!

Technology has altered the way we communicate, interact and do business. Large scale adoption of main stream technology has given rise to a number of vendors who make digital devices that fill up our homes and which connect up with the other devices at our homes and offices. The end...

Mobility

My two cents on mobilizing the enterprise

As we all know Mobile computing is transforming the way people interact with each other. It is no surprise mobility is transforming the way we live and work. It is also transforming the enterprise work environment. Employees have started using smart phones and tablets for personal as well...

Corporate Social Responsibility

2014 - Not only the year of the Tiger I say

With the countdown starting for 2015, I took some time to reflect on this year and am quite glad to share what I found. The year 2014 had a lot of BUZZ around CSR with the Companies Bill mandating Corporate Social Responsibility. New areas like "Swachh Bharat"got added to the Bill with...

Corporate Social Responsibility

2015 – What will it look like

The last month of 2014, saw world leaders gather in Lima, Peru, in what was supposed to be a fight for the environment. Under the United Nations banner, high powered government delegates from 192 countries tried to reach an agreement on how to tackle the crisis of climate change. This...

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