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Can you see between the lines? - A blog on effective visualization


"When you connect to the silence within you, which is when you can make sense of the disturbance going on around you." quotes Stephen Richards.

Watch how you respond when you handle those mundane things that come up every day. Every time you tense up when a light bulb goes out, or get upset when your car makes a strange noise, you create a tension that becomes a magnetic force and draws to you the next wrong thing. If when you first hear a strange noise in your car, you relax, put a smile in your heart and on your face, you avoid creating more negative energy in the future. So it is nothing but our interpretation of a situation.

In this way we learn to read and interpret the messages which helps us make the decisions we need to make. This interpretation is visualization.

Visualization is relatively simple but with my few years of experience, let me tell you how I go about it!

First, write it down

This is the ultimate key. The whole point behind writing down what you are going to visualize is that it gives you a structure – and a plan to fall back on.

Your brain is an incredibly powerful machine, and unless you are a 'Little Buddha' - you are likely to become distracted by random flying thoughts, irrationally careering through your head at breakneck speed.

More frustrating is when you feel you are about to achieve every goal you had ever imagined for yourself - when suddenly you become sidetracked with what you had for dinner, what time you're getting up in the morning, that wacky person who gave you uneasy glances this morning.

If, however, you have your visualization written down, you can simply open your eyes, re-read your notes, and gently ease yourself back into that very happy place. Good news!

How to visualize best?

Just jot down a few bullet points – they don't have to be detailed – for each. I simply note down my goals, and a couple of elaborations to give my imagination a little nudge in the right direction.

Code Creativity – does this affect?

We're in the midst of a second creative revolution, driven by technology. Technical codes are being added to the core creative process, enabling new forms of brand expression and engagement. What hasn't changed is the need for human insights, breakthrough ideas and emotional stories. Code facilitates new kinds of experiences, but it doesn't replace the storytelling skills the advertising industry has honed over the past fifty years.

Can I take leave for now...

You'll find that my advice on how to visualize is to the point – and relatively detailed. With no further explanations, I would like to leave the platform for you to visualize and transform them to creative designs to effectively communicate your point of view.

- Annie Matthew Joseph is the internal communications designer at CSS Corp

Annie Matthew Joseph

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