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Location Intelligence unlocks the true value of Geo-Spatial data

Digitization is changing business-customer interactions, companies are focused on how to deliver seamless, uniform experiences to their customers, when and where they demand. The digitally savvy customers are now getting what they want, almost instantly. They are app natives, always connected and highly aware on how technology can empower them to fulfill their needs. Digital technology is transforming customer habits and the opportunities to align the real and the digital world has emerged significantly. To continually evolve, companies should identify data patterns and relationships and underpin the actionable value of data for better comprehension.


The data also involves location information or geospatial data which is increasingly becoming a source of value creation. Geospatial is the intersection of real and digital world; hence the quality of data is more critical, since it has contextual information. Be it personalized ad recommendations, schedule reliability, managing wait and travel times, fleet optimization, delivery reliability, or an augmented reality experience, geospatial data has brought up the importance of location and localization. Geospatial technologies are facilitating high-end location intelligence along with IoT, Big Data and AI to build smart, inclusive customer communities and transform the way we live and work.

Localization – The new technology driver

Location and localization (the process of making services suitable for an area, region, etc.) are the key trends that will transform human life and movement in the coming years. Software applications like Google Maps and satellite imagery have completely changed the paradigm of how we locate ourselves in the real world. This has given rise prime importance to location as a key component. GPS has so far leveraged 2D space locations for mobiles, vehicles, etc but now contextual localization has emerged as the new technology trend which can determine 3D spatial positioning to enable autonomous movement of objects like cars, drones, robots, farm equipment, etc. The insights generated is of immense value to business and enterprises.

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Geospatial technologies are leveraging the power of IoT and analytics to provide real-time insights for managing basic amenities such as power and streamlining postal operations. Location data combined with market intelligence, demographics, and operational data can be used to build marketing networks, create telecom infrastructure, or schedule healthcare visits in smart cities. The big picture of Geospatial contains digital content, services, and applications with a location as the core, also including data and intelligence to provide insights, explore new frontiers like drone development or building smarter cities.

Integrating geospatial for competitive advantage

CSS Corp offers location and localization solutions ranging from data sourcing, processing, curation, validation and management to customized applications for analytics, integration, and visualization. Geospatial data and technology has enabled and exemplified a new wave of value creation and we are making the right moves by integrating geospatial with our award-winning machine learning capabilities to create a significant competitive advantage.

We have differentiated expertise and offer industry-specific geospatial solutions. These include telecom, utilities, and navigation data enablement services. For telecom sector, we offer network design services leveraging 3D line of sight and penetration analysis for RF and wireless networks, complete fiber management systems with the right-of-way, assets, and geo-tagging of assets, analytical solutions that allow you to target your network investments toward the highest-growth areas.

In the utilities domain, we implement geospatial + IoT sensors to monitor the performance of infrastructure such as electricity, water, sewer, or gas lines, prevention of excavation damage by enabling easy access to information about buried utilities. Infer high velocity data streams and perform real-time integration with geospatial information to generate insights, analyze, visualize, and monitor multi-dimensional, layered data sets. Navigation data enablement include data acquisition from photography or LiDAR, 2d and 3d data processing and curation services, ML-based conflation and accuracy improvement & AI enabled automated verification.

Future looks exciting

The future looks very exciting and optimistic. The past decade has seen immense growth in GIS technologies and practices. The industry is evolving due to digital connectivity and collaboration and its ability to generate contextual data.  This data can now be visualized in a 3D space, which is enabling the development of AR and VR applications. GIS-enabled AR apps can be leveraged by engineers to locate objects, both above or underground.

With digital information being increasing used in construction activities, Building Information Management (BIM) is using GIS to enhance spatial awareness. GIS maps enables sharing project pictures across various stakeholders and is used as a site visualization and time mapping tool, while helping them take right decisions. Automobiles are using GIS-IoT sensors to derive pre-arrival information, parking allocation and space visualization. This reduces the time for parking ensuring seamless vehicle movement and reducing congestion. Indoor positioning and navigation are another GIS-based disruptions used to locate anything within a building, this is used in shopping malls, hospitals, airports, sporting arenas, retail outlets etc. where location-based information is very much needed. It is a key tool to navigate indoors and is developed using iOS and Android mobile apps to enable users to move around in buildings through accurate instructions.

Nishikant Nigam

EVP & Chief Delivery Officer, CSS Corp

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