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Predicting Consumer Behavior in the Retail Industry

Here is a not-so-rare scenario in retail. A sales promotion campaign has run for 3 years with loads of success, but then it...


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Tags: Digital Technology, Marketing, Thought Leadership

Digital Transformation – Riding the Wave

Digital transformation is forcing IT to evolve


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Tags: Digital Technology, Thought Leadership

Digital Transformation and its opportunities

In recent years, digital transformation, as a term, has been used to describe anything from creating a website to the having...


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Tags: Digital Technology, Thought Leadership

How Pricing Analytics Can Drive Better Returns

In a previous blog, I had talked about how pricing based on advanced analytics can lead to “profit-margin lift of between 3...


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Tags: Analytics

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