We live in the era of Big Data and connectivity. In our ever more connected homes, humans are being taken out of the equation in a trend called home automation. Smart meters in homes can send data to utilities in order to dynamically regulate peak consumption periods, and thermostats like the Google owned(GOOGLE) Nest can ‘learn’ and adjust energy usage based on patterns. Systems, devices and physical objects are talking to one another too, adding on to the data exhaust.
For this very reason, leaders everywhere are wondering how to harness the power of all this information to improve the effectiveness and efficiency of their enterprises and institutions. All of these leaders want to know how the world’s best forward thinkers are using this Big Data to understand their environment, anticipate what it means and drive action. Analytics led Customer Insights on Big data is one area that leading Consumer and Enterprise technology products/services organization are actively getting involved with, to actually anticipate outcomes that can provide significant improvement on economic benefits.
A connected customer world offers challenges to understand customer behaviour and at the same time provide opportunities to build upon the necessary customer intelligence in a time bound adaptive manner around the following dimensions:
- Customer Identity
- Customer Intent
- Customer Intelligence
Big Data in this context is the Voice of your Customer, and with SMART Analytics provides enterprises with the ability to capture, interpret and act in real time based on signals from the market in the context of your operational data, which then provides such enterprises with the necessary Customer Insights that help them make decisions. This in turn, provides such enterprises with the competitive advantage to be a differentiator in the market.