What do P&G, Jaguar, Land Rover, Unilever, Johnson & Johnson, or Rolls Royce have in common? Yes, they are all leading product companies of the world. But apart from that, they all vouch for the transformative power of having a cutting-edge product lifecycle management (PLM) approach in...

Digitization is changing business-customer interactions, companies are focused on how to deliver seamless, uniform experiences to their customers, when and where they demand. The digitally savvy customers are now getting what they want, almost instantly. They are app natives, always...

In one of the largest breaches in 2018, Target Inc. was targeted by cyber-criminals who made away with critical information of 110 million customers. The information leak occurred through a vendor site where an unsuspecting employee decided to reply to a phishing mail. 2018 has seen...

70% of telecommunication companies cite location intelligence as a key factor affecting their success, reports Dresner Advisory Services’ 2018 Location Intelligence Market Study. This is not surprising considering the wide geographical spread of their business, which poses challenges...

AI is being looked at as a game changer which can beget better customer interactions across various channels, devices, and touch points. To humanize these interactions, brands are making contextual investments to drive human-like conversations, also known as Conversational AI. This...

Big Data and analytics have transformed the way we look at data. While the healthcare industry is no stranger to tools that capture and store data (Electronic Health Records), the industry is swiftly moving towards deep healthcare analytics, to radically change the way healthcare is...

We spent a larger part of our content marketing efforts in 2018 building content that could help organizations understand how technology is enabling companies to move beyond cost optimization and process development.  Our focus while building content is to map technology and the business...

It is said that Baby Boomers were loyal to the company, but the Millennials are steadfast about their calling. The “Gen Y”, who have the world at their fingertips and information at their beck and call, are looking to make an impact on their community and regard their work as an extension...

Re-inventing the B2C Marketing Landscape with Human-AI partnerships